Diamond In The Rough Teleseminars Presents...
The Commonsense Entrepreneur: Success Through Customer–Centric Thinking

With Guest Speaker Joel D Canfield

Wednesday, October 1, 2008
5:00 pm–6:00 pm Pacific

Join us for one hour to learn how focusing on the customer in every aspect of your business, not just those we traditionally associate with customer service, will help your business thrive.

Who Should Attend? –Solo professionals and New Small Business Operators

Customer–centric thinking is vital to service related small businesses. Too many service related businesses have gotten so wrapped up in process, cost–cutting, and gimmicky advertising that they've forgotten that without customers, there is no business. Even those who remember the customer don't always know what customers want and how to provide it.

Customer–centric thinking means focusing on the customer in every aspect of your business, not just those we traditionally associate with customer service.

Know the four basic consumer needs. Get inside the minds of your suspects, prospects and clients to see how they make decisions, how they learn, and how meeting their greatest unfilled emotional need can help you succeed.

You will learn:

• The single most important thing to know about a client or prospect
• The four basic consumer needs
• How to avoid 'zero sum' thinking in persuasion
• How to achieve synergy instead of compromise
• The core of effective ethical persuasion
• How to avoid three consumer decision–making roadblocks
• How to use emotional bank accounts in permission marketing
• Why communication mirroring is important
• How most people's self-perception affects how you do business

Format: Barbara Davis, life and business coach, will have a one–on–one discussion with Joel about The Commonsense Entrepreneur.

About Joel D Canfield: Joel D Canfield, The Commonsense Entrepreneur, speaks, writes, and consults on customer–centric thinking as a primary tool for service related small businesses to reach their business goals. His topics include Commonsense Customer–Centric Thinking, Effective Entrepreneurial Etiquette, Commonsense Small Business Marketing, and Cultivating Quality Employees.

Joel has written two business books this year, 49 Commonsense Business Observations and The Commonsense Entrepreneur.

Registration: This is a Complimentary Teleseminar - Just go to Uncover Your Brilliance and click on the button below (Register!) click on Check Out and fill out the form; that's all you have to do! We'll email you the teleseminar telephone and pin number. We'll send a reminder a few days before the call.

You can download a flyer (PDF) with all the details.

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Announcing the Release of The Commonsense Entrepreneur

Join Joel D Canfield as he celebrates the release of his newest book The Commonsense Entrepreneur

When: Saturday, October 4, 2008 7–9 pm

Where: It's A Grind Coffee House
7451 Foothills Blvd., Ste. 190, Roseville, California
Refreshments will be available for purchase

Music: Live music by the Bill Walker Trio

Book Info: An autographed copy of the 214–page hard cover book with illustrations by the author will be available for purchase for only $25 ($14.95 off the cover price.) You can order additional copies at this special price at the book release party.

The purpose of The Commonsense Entrepreneur is to provide a self–analysis checklist for entrepreneurs. When it comes to the skills we use (or would like to use) to make a living, many of us are self-taught. Often this leaves holes in our education. Some we're aware of, others, we're not. This book will help ferret out the latter and allow them to be filled in before they cause problems.

You can download a flyer (PDF) with all the details.

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Thanks for dropping by!

This is the professional website of Joel D Canfield. For now, it's primarily a way-station to get to my other websites:

• BizBā6—A single source for small business support. My wife, Sue L Canfield, and I provide virtually all the administrative services a solopreneur or small business needs. And, we often do it virtually, that is, over the internet. Sue is a virtual office administrator, and I'm a web developer, so we can actually perform all our functions remotely, without taking up space in your office or requiring the travel time and cost for face-to-face meetings.
• The Commonsense Entrepreneur—My small business mentoring, public speaking, and books. I teach customer-centric thinking to help you turn your clients into your marketing team.
• Spinhead Web Design—I've been a web developer since the early days of the graphical internet (the internet is 50 years old, but the web as y'all know it came about when the Mosaic browser, capable of displaying images, was released in 1994.) I specialise in automation and efficiency tools for small businesses. We've also created quite a few simple online brochure websites as well. It's all in the portfolio at Spinhead.
• My Personal Site—Much less formal than my professional site (the one you're reading right now.) Includes demos of songs I've written and recorded, one of my many blogs, and visual travelogues of trips to Sedona, Lake Tahoe, and Ireland.
• Know Your Music—I've been obsessed with music since I was three years old. I've been writing about it at 'Know Your Music' since 2002.
• Awesome Assistant—My wife Sue's professional website. Chock full of information about operating a small business, with everything you need to know to make use of her professional services as a virtual office administrator.
• Northern California Association of Entrepreneurs—Founded by Sue and I with Yolanda Richardson, the NCAE is a discussion forum for small business operators and solopreneurs to get real help with real business challenges; a support community, promoting self-education and cross-pollenation of ideas for entrepreneurs and those who have the entrepreneurial spirit.

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